What is Business Analysis?

Let me give you an example:

“Phony” is a successful medium sized telephone service provider. And it sends lots of letters to it’s clients. Everyday about 1.500 letters are printed, packed and sent. Phony also prints a copy for the company’s partner – the Network Inc. – who wants to be informed about all client communication. These copies are faxed from Phony to Network Inc. every Tuesday and Friday.

The process works fine and they handle it like this since years. But then, they close a big deal and they know that the client portfolio will increase significantly. And what used to be 1.500 letters per day will soon be 4.500.

Phony knows: to handle these new clients they need to adapt.

After some discussions with Network Inc. and the IT Department, they found a solution: instead of letters, Phony will send emails to the clients. And instead of faxing copies to the partner, they will group all emails in one document and send it automatically to Network Inc. every day in the evening.

As a result, Phony saves 30,- per week on copy paper, works more eco-friendly, client and partner receive the information faster, and no employee has to spend 4 hours per week at the faxing machine.